Master Specification

Ancient Future Ecosystems™ is the parent collective; each initiative is a tree in the forest. Brand voice: grounded, ceremonial, generous, precise. Palette: cedar, midnight, ivory, gold, stone. Typography: Cormorant Garamond (display) + Karla (sans). Glyphs and Roman numerals signal lineage and order.

Coherence over campaigns. Stewardship over speed. Whitespace as reverence. Long-form over micro-copy. Every surface should feel like a room in a temple — quiet, intentional, and built to outlast the season.

Headquarters (/) holds the ecosystem. Six active initiatives (Studio, Temple, Stewardship, Culinary, Pollen, Inquiry) plus two forming (Institute, Foundation). Resources, Journal, and Library are knowledge surfaces. Projects, Case Studies, Testimonials, Press, Speaking, and Partners are evidence surfaces.

Every shareable route defines a unique title (<60 chars), description (~155 chars), og:title, og:description, og:url, and twitter:card. Leaf routes carry their own canonical and og:image. Organization, WebSite, BreadcrumbList, Article, and Person JSON-LD where applicable. Sitemap auto-includes published essays.

One essay every two weeks in the Journal. Quarterly long-form publication. Annual impact report. Documentation-first: each project, retreat, and workshop becomes a written artifact. Compounding library over campaign cycles.

Semantic HTML, single H1, descriptive alt text, sufficient contrast against ivory/cedar/midnight, keyboard navigation, reduced-motion respect. Print stylesheets for long-form essays and specifications.

TanStack Start (SSR) on Cloudflare Workers. Tailwind v4. Lovable Cloud (Postgres + Auth + Storage). Resend for transactional email. pg_cron for monthly newsletter digest. TanStack Query for data flow. File-based routing under src/routes/.

Plausible (privacy-friendly) as primary. Google Analytics 4 optional via VITE_GA4_MEASUREMENT_ID. Both gated on production. DNT respected. Tracked: pageviews, journey through Start Here, inquiry conversions, newsletter signups.

Malyk is the founding steward. Editorial decisions on the Journal and Library route through the admin role. Inquiries log to the database and route to ertyumichael@gmail.com. Schema changes require migration review.

Q1: Technical SEO complete, analytics live, foundational pages indexed. Q2: Cadence of essays, case studies seeded, partner spotlights. Q3: Downloadable resources, ecosystem map, expanded courses. Q4: Annual impact report, Institute and Foundation activation if ready.

The Institute will hold research initiatives, fellowships, and partnerships. The Foundation will hold scholarships, grants, and community stewardship projects. Both scaffolded today as 'In formation' pages with email capture.